- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
- Updated: Aug 26, 2026
- Q & A: 102 Questions and Answers
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214 exam
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 2: Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Topic 3: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - AI-powered personalization and prediction - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring |
| Topic 4: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 5: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
| Topic 6: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Topic 7: Journey Orchestration | 25% | - Reporting and performance analysis - Activities and decision splits - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which social network(s) support lead capture in Ad Studio?
A. Instagram
B. Linkedin 2%
C. Google Adwords
D. Twitter
E. Facebook
Question 2
28, Whit are the functionalities of ad studio. Select multiple.
A. myspace user match.
B. tiktok user match.Ez
C. facebook advanced match.
D. linkedin user match.
E. Iinkedin Company match.
Question 3
What is the recommended maximum number of activities that should be on a single journey canvas?
A. 50
B. 10
C. 100
D. 300
Question 4
Where to create topic profiles in command center?
A. social admin
B. command center
C. social automate
Question 5
When are customers eligible to be send a message in STO(when customer will engage then its sent)
A. At the hour user engages Within the next 24hours
B. immediately when the STO activity arrives
C. Within the first minute of next hour.
D. with the next hour
Solutions:
| Question 1 Answer: E | Question 2 Answer: C,D,E | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |
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