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Google Display Exam Practice Test Sample Questions:

1. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Clickthrough rate
B) Play rate
C) Conversions
D) Clicks

2. Which of the following is one of the reserved media placements available on YouTube?

A) Partner Watch Pages
B) Play rate
C) AdWords Auction
D) Display ad builder

3. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
B) Robert will generate more sales.
C) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
D) Robert's ad may be paused by Google because there's an abundance of keywords.

4. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Conversion optimizer
B) Keyword tools
C) My Change History tool
D) Display ad builder

5. Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
B) Ben cannot use YouTube insight because his videos are not promoted videos.
C) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
D) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.

Solutions: