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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

A) Buyers are fragmented and act independently of each other.
B) Products are not standardized and buyers cannot easily switch to another product.
C) There is a low probability of backward integration.
D) There is a concentration of buyers.

2. Company CCC is an automotive component manufacturer. It manufactures three main products within its portfolio:
Product 1: Relative market share of 0.1; Market growth rate of -2%
Product 2: Relative market share of 4.0; Market growth rate of +3%
Product 3: Relative market share of 0.3; Market growth rate of +15%
Which TWO of the following statements are CORRECT? (Choose two.)

A) Product 2 is likely to be at the mature stage of its life cycle, is likely to benefit from significant economies of scale.
B) Product 1 is likely to be at the mature stage of its life cycle, operating in a contracting market and is fairly cash neutral.
C) Product 1 is likely to be at the mature stage of its life cycle, have strong profitability and further investment should be considered.
D) Product 3 is likely to be at the growth stage of its life cycle, at high risk of failure and further investment should be considered.
E) Product 2 is likely to be at the growth stage of its life cycle, have weak profitability, poor cash generation and high capital requirements.

3. JJJ is a publically quoted advertising agency. JJJ's competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.
JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.
Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

A) JJJ should convince staff of the benefits of sharing their tacit knowledge.
B) Z should set a target for reported profit.
C) JJJ needs to acquire and install appropriate hardware and software.
D) Z should gain the support of the Board of Directors.
E) JJJ should integrate knowledge management and management accounting.
F) JJJ should unfreeze current habits and standard operating procedures.

4. A direct external change trigger is:

A) A general increase in the use of the Internet by society.
B) An economic recession in an organization's home country.
C) A powerful competitor forcing an organization to cut its prices.
D) The introduction of new environmental protection policies by the government.

5. GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.
After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.
Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

A) Market penetration
B) Market development
C) Product development
D) Related diversification

Solutions: