[Jan-2023] Marketing-Cloud-Consultant Questions - Truly Beneficial For Your Salesforce Exam
Download Salesforce Marketing-Cloud-Consultant Sample Questions
NEW QUESTION 61
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Data Extract > Filters > Send Email
- B. File Transfer > Import File > Measures > Send Email
- C. File Transfer > SQL Query > Measures > Send Email
- D. File Transfer > Import File > SQL Query > Send Email
Answer: D
NEW QUESTION 62
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Give users the Administrator Role so they can see all of the data.
- C. Use the File Transfer Activity to import data into each BU.
- D. Create a local copy of the product data in each BU.
Answer: A
NEW QUESTION 63
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)
- A. The RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. The subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- C. An email address was provided as the Routing Address for Remaining Replies.
- D. Reply Mail Management (RMM) is configured for the customer's account.
- E. The RMM setting 'Unsubscribe Manual Requests' is set to YES.
Answer: C,D,E
NEW QUESTION 64
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Brand guidelines for Corporate Apparel is different from NTO
- B. Managing Unsubscribes for the Corporate Apparel Division only
- C. Sending from a separate IP Address and Domain
- D. Using different From Name and Email Address settings
Answer: B
NEW QUESTION 65
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Unsubscribe data view.
- B. An automation that generates the Unsubscribe Event Extract.
- C. An automation that queries the Complaint data view.
- D. An automation that generates the Complaint Tracking Extract.
Answer: C
NEW QUESTION 66
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Data Extract Activity
- B. Filter Activity
- C. Import Activity
- D. Verification Activity
Answer: B,D
NEW QUESTION 67
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > API Event > Automation Studio Activities
- B. Salesforce Entry Event > Query Activity > Automation Studio Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Import Activity > Decision > Journey Activities
Answer: C
NEW QUESTION 68
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Create and send an apology email that includes a discount for a future purchase to all customers.
- B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION 69
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.
Email #1 will be sent one month prior to the member's renewal date.
Email #2 will be sent one week prior to the member's renewal date.
Email #3 will be sent on the member's renewal date.
A master audience is updated in real time via the API.
Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Send Activities to the master data extension.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION 70
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'overwrite' method.
- B. Import the file to a data extension, using the 'add and update' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a list, using the 'add and update' method.
Answer: B
NEW QUESTION 71
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One parent business unit and a child business unit for each franchise owners
- C. One business unit.
- D. One parent business unit and a child business unit for franchise owners.
Answer: B
NEW QUESTION 72
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?
- A. Place a Verification Activity between the import and SQL Query activity.
- B. Split the existing activities into two separate automations.
- C. Implement a Wait Activity to wait until the data extension is populated with records.
- D. Write a custom SSJS script to
- E. validate the row count of the staging data extension and send a notification email.
Answer: C
Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5
NEW QUESTION 73
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: C
NEW QUESTION 74
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. AMPscript can be used to pull data from Send Logs for use within emails.
- D. Send Log data extensions are archived automatically based on retention settings.
Answer: B,C
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION 75
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
- A. Report Definition Activity
- B. SendLog Extract
- C. Data Extract Activity
- D. SQL Query Activity
Answer: D
NEW QUESTION 76
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_FILEDROP%%
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: A,D
NEW QUESTION 77
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage personalization strings within the email template to pull in language-specific content.
- B. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- C. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
Answer: A,C
NEW QUESTION 78
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
- B. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- C. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: B
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION 79
Which two statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to other data extensions.
- B. They link data extensions to subscriber lists.
- C. They link data extensions to Contacts.
- D. They link subscriber lists to Contacts.
Answer: A,C
NEW QUESTION 80
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. Subscribers can be maintained at the Business Unit level.
- B. Brands can set their own physical address and SAP.
- C. User roles can be customized to allow or deny specific permissions.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: A,B
NEW QUESTION 81
......
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Truly Beneficial For Your Salesforce Exam: https://torrentpdf.exam4tests.com/Marketing-Cloud-Consultant-pdf-braindumps.html