Free Nov-2024 UPDATED Salesforce Marketing-Cloud-Email-Specialist Exam Questions & Answer
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NEW QUESTION # 41
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. Profile Center Unsubscribe
- B. List Unsubscribe header
- C. Universal Unsubscribe
Answer: B
Explanation:
The List Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This feature does not require RMM to be enabled in the account, and it can generate unsubscribe reasons related to RMM
NEW QUESTION # 42
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- C. Create a file drop automation to initiate when the store's data extension is updated via import
- D. Create an automation to begin when information changes on a store object using a workflow rule
Answer: D
NEW QUESTION # 43
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes into a data extension, then update status with a query.
- B. Create a suppression workflow for the unsubscribed accounts.
- C. Import unsubscribes with the appropriate status into All Subscribers.
- D. Create an automation triggered on unsubscribes from the other system.
Answer: C
NEW QUESTION # 44
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Is Sendable
- B. Nullable
- C. Primary Key
Answer: C
Explanation:
When building a data extension that will be updated by a SQL Query Activity, it is essential to define a Primary Key. This ensures that each record can be uniquely identified, allowing the SQL Query Activity to update the correct records in the data extension. For more details, refer to the Data Extension documentation.
NEW QUESTION # 45
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - B. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image. - C. Include "Hero_CTA" in the Link Tooltip field for each link.
Answer: A
NEW QUESTION # 46
Northern Trail Outfitters wants to display different content areas based on the subscriber data.
Which two features can be used to accomplish this? (Choose two.)
- A. AMPscript
- B. Personalization Strings
- C. Dynamic Content
- D. Profile Mappin
Answer: A,C
NEW QUESTION # 47
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
- A. SQL Query
- B. Data Filter
- C. Filtered data extension
Answer: B
Explanation:
Data Filter is a tool that allows marketers to create filtered data extensions based on criteria without writing SQL queries. Data Filter can also provide a quick count of records that match the criteria before creating the filtered data extension. [Source: Trailhead]
NEW QUESTION # 48
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Content Builder Approvals
- B. Approval Workflow
- C. Subscriber Preview
Answer: A
NEW QUESTION # 49
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. APIs
- B. File Drop Automations
- C. SQL Query activities
Answer: A
Explanation:
Explanation
APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.
NEW QUESTION # 50
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Switch to Classic Content to move the assets into the Shared Content folder.
- B. Move the content into the Shared Content folder in Content Builder.
- C. Create and share a new folder for the assets in Content Builder.
- D. Individually share each asset with the other business unit in Content Builder.
Answer: B
NEW QUESTION # 51
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Goals
- B. Decision Splits
- C. Exits
Answer: C
NEW QUESTION # 52
Which strategy will improve email deliverability? (Choose 3)
- A. Purchase lists from companies that guarantee users have opted in
- B. Encourage subscribers to add the company's sending domain to their address books
- C. Purge old or inactive email addresses
- D. Ensure the spam complaint rate is between 1% and 3%
- E. Authenticate email to distinguish it from spammers
Answer: B,C,E
NEW QUESTION # 53
Northern Trail Outfitters (NTO) completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used.
What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. Data Filter
- B. SQL Query Activity
- C. Filtered Group
- D. Filter Activity
Answer: D
NEW QUESTION # 54
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Ensure source channel Is available in subscriber data.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
Answer: C
NEW QUESTION # 55
What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)
- A. Be aware of size of e-mail, be brief.
- B. Automate your post-message
- C. Honor opt-requests promptly
- D. Animated Gifs
- E. Use styled alt tag and background color
- F. Link the GIF to a video
Answer: A,B,D,E,F
NEW QUESTION # 56
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Becoming a Salesforce Certified Marketing Cloud Email Specialist demonstrates a professional's ability to use the Salesforce Marketing Cloud Email application to create effective email campaigns that engage customers and drive business results. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate's knowledge and skills in email marketing and provides a competitive edge in the job market. Salesforce Certified Marketing Cloud Email Specialists are in high demand by organizations that want to improve their email marketing strategies and achieve their business objectives.
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