- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Oct 11, 2026
- Q & A: 261 Questions and Answers
Salesforce MCAE-Con-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Consultant
PDF Version DemoAbout Salesforce MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content |
| Topic 3: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Topic 4: Lead Management | 24% | - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management |
| Topic 5: Administration | 11% | - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions |
| Topic 6: Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing can be implemented in stages.
- B. Account-based marketing completely replaces broad-based marketing.
- C. Account-based marketing personalizes experiences for prospects.
- D. Account-based marketing is only a good fit for certain industries.
Correct Answer: A,C 🗳️
Question #2
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
- A. Use the most recently updated record
- B. Use Salesforce's value
- C. Use Marketing Cloud Account Engagement's value
- D. All of the above
Correct Answer: D 🗳️
Question #3
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- B. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Correct Answer: D 🗳️
Question #4
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- B. Manually create and map custom fields in Marketing Cloud Account Engagement.
- C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- D. Enable custom field creation via the Salesforce Connector.
Correct Answer: B 🗳️
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Question #5
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
- D. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
Correct Answer: C 🗳️
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