Salesforce Marketing-Cloud-Consultant Exam : Salesforce Certified Marketing Cloud Consultant

Marketing-Cloud-Consultant
  • Exam Code: Marketing-Cloud-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Consultant
  • Updated: Aug 13, 2026
  • Q & A: 161 Questions and Answers

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About Salesforce Marketing-Cloud-Consultant Exam

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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam Reference

Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Customer Journey Design18%- Build decision trees and branching logic
- Implement triggered and real-time journeys
- Utilize Journey Builder features and best practices
- Map customer journeys across channels
- Apply personalization and dynamic content
Topic 2: Marketing Cloud Configuration18%- Configure account settings and business units
- Manage sender profiles and deliverability settings
- Configure lists and populations
- Set up users, roles, and permissions
- Implement data management and data extensions
Topic 3: Discovery and Design18%- Identify integration points and data flows
- Document current state and desired future state
- Gather requirements and understand business objectives
- Define success metrics and KPIs
- Analyze customer data and segmentation needs
Topic 4: Automation and Data Management14%- Manage contact data and data hygiene
- Implement SQL activities for data processing
- Configure imports and exports
- Utilize automation studio effectively
- Build and manage automation workflows
Topic 5: Email Marketing18%- Create and optimize email content
- Implement A/B testing andsend time optimization
- Apply template and content block strategies
- Ensure deliverability and inbox placement
- Configure AMPscript for dynamic content
Topic 6: Reporting and Analytics14%- Build custom reports and dashboards
- Provide actionable insights and recommendations
- Configure and interpret standard reports
- Track engagement and conversion metrics
- Analyze campaign performance

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