- Exam Code: Marketing-Cloud-Consultant
- Exam Name: Salesforce Certified Marketing Cloud Consultant
- Updated: Aug 13, 2026
- Q & A: 161 Questions and Answers
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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Reference
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Build decision trees and branching logic - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Map customer journeys across channels - Apply personalization and dynamic content |
| Topic 2: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations - Set up users, roles, and permissions - Implement data management and data extensions |
| Topic 3: Discovery and Design | 18% | - Identify integration points and data flows - Document current state and desired future state - Gather requirements and understand business objectives - Define success metrics and KPIs - Analyze customer data and segmentation needs |
| Topic 4: Automation and Data Management | 14% | - Manage contact data and data hygiene - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Build and manage automation workflows |
| Topic 5: Email Marketing | 18% | - Create and optimize email content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content |
| Topic 6: Reporting and Analytics | 14% | - Build custom reports and dashboards - Provide actionable insights and recommendations - Configure and interpret standard reports - Track engagement and conversion metrics - Analyze campaign performance |
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