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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Last Purchase Date
B) Ages in Household
C) Conversion Rate
D) Lifetime Purchase Value
E) Proximity to Store

2. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A) Users receive Marketing Cloud password reset emails from help@email nto.com
B) Cloudpages personalized URLs are served from cloud.email.nto.com
C) Upon receiving an email, all tracked links start with click.email.nto.com
D) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Smart Capture to store entrants on a data extension.
B) Data Extension with double opt-in status defined.
C) Microsite with Web Collect to store entrants on a data extension.
D) Send Email Activity with a link to a subscription center.

4. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Remove nonessential data for marketing purposes.
B) Normalize data and fields to prevent redundancy.
C) Ensure every data source has a sendable field.
D) Identify and assign appropriate keys to tie records together.
E) Ensure all available data is included.

5. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) The ability to send an email to a Salesforce audience.
B) The option to convert a qualified Lead to a Contact.
C) Native execution of a Server-side JavaScript activity.
D) Flexibility to wait based on duration or a specific time.

Solutions: