Salesforce MC-202 Exam : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A. Automation Notification Settings
B. Import Activity Notification Settings
C. Configured Alert Manger Settings

Question 2

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
B. Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
C. Use Automation Studio Filtering, Messaging, and wait activities.

Question 3

Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insight

Question 4

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Leverage Social Studio to capture email addresses.
B. Use Journey Builder to build an audience using Ad Studio.
C. Create CloudPages to collect and subscribe users,

Question 5

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A. The send exceeded the maximum test send threshold.
B. Test sendsare rot recorded on the Send Log Data Extension.
C. A subscriber was not selected in the Subscriber Preview tab.

Solutions: