- Exam Code: SCMP
- Exam Name: Strategic Communication Management Professional
- Updated: Oct 02, 2026
- Q & A: 103 Questions and Answers
GCCC SCMP Exam : Strategic Communication Management Professional
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reputation Management | 18% | - Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks |
| Topic 2: Strategy Development | 19% | - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy |
| Topic 3: Communication Management | 20% | - Developing business cases and managing performance - Budgeting, governance and project oversight - Team leadership and resource management |
| Topic 4: Advising and Leading | 23% | - Aligning communication with business objectives - Strategic counsel to executives and leadership - Coaching and advising on communication practices |
| Topic 5: Ethics and Professional Standards | 10% | - Legal compliance and ethical decision-making - Professional accountability and integrity - Applying IABC Code of Ethics |
| Topic 6: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
GCCC Strategic Communication Management Professional Sample Questions:
Question #1
The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
- A. procedural instructions in all our communications.
- B. accurate graphics in all our communications.
- C. legal choices in all our communications.
- D. strategic content in all our communications.
Correct Answer: C 🗳️
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Question #2
A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:
- A. providing weekly statements to explain why the changes are necessary.
- B. holding face-to-face meetings to create open conversation.
- C. writing position papers to justify the changes.
- D. conducting quarterly surveys to monitor their opinions.
Correct Answer: B 🗳️
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Question #3
Media content analysis is a systematic procedure used for:
- A. understanding public opinion trends formed under media influence.
- B. defining what media are talking about.
- C. selecting the best media channel.
- D. defining the most popular media.
Correct Answer: A 🗳️
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Question #4
A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?
- A. Contact the reporter with the correct information and request a correction be published, if possible.
- B. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
- C. There is nothing that can be done; the article has already been published.
- D. The reporter made an error, so the director should demand a correction be published.
Correct Answer: A 🗳️
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Question #5
After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?
- A. It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
- B. When the speaker pays for mentioning her name on the blog.
- C. It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
- D. When sharing the speaker's ideas.
Correct Answer: D 🗳️
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