- Exam Code: P8010-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Aug 03, 2026
- Q & A: 91 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Segment Creation, Select Statements and Filter Logic
|
| Campaign Flowchart Design, Processes and Execution | 26% | - Batch Scheduling, Triggering and Execution Controls
|
| Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Server Components and Multi-Tier Infrastructure
|
| Offer Management, Personalization and Delivery Channels | 14% | - Offer Catalog Creation and Attribute Personalization
|
| Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
1. Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?
A) By contacting the Unica license administrator.
B) By contacting [email protected].
C) By contacting Unica support.
D) By contacting [email protected].
2. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?
A) Data Manipulation
B) Execution/Run
C) Cube
D) Analytical/Optimization
3. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
A) 6.x and above
B) 7.5 and above
C) 5.1 and above
D) 7.0 to 7.3 only
4. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?
A) Attribute History
B) Offer History
C) Contact History
D) Response History
5. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?
A) None, the system automatically imports the template.
B) SQLServer template
C) DB2 template
D) Oracle template
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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