Salesforce MC-Con-201 Exam : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Marketing insights
  • 1. Surfacing marketing data and insights across the Salesforce platform
    - Reporting and analytics
    • 1. Selecting pre-built dashboards for reporting requirements
      Topic 2: Agentforce & AI Innovation11%- Predictive AI
      • 1. Selecting appropriate predictive AI features
        - Conversational messaging
        • 1. Customer engagement and response handling
          • 2. Ongoing interactions across messaging channels
            - Marketing agents
            • 1. Audience segmentation
              • 2. Content generation
                • 3. Campaign creation
                  Topic 3: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                    - Domain authentication and authorization
                    • 1. Domain authorization for branded, authenticated email delivery
                      • 2. Self-service domain authentication
                        - Business Units and governance
                        • 1. Business Unit requirements
                          • 2. Content and user governance using roles and Enhanced CMS Workspaces
                            Topic 4: Campaign Design, Flow Orchestration & Content30%- Activation templates
                            • 1. Selecting appropriate contact point values
                              • 2. Configuring activation templates
                                - Messaging data sources
                                • 1. Selecting appropriate data sources for personalized customer data
                                  - Landing pages
                                  • 1. Components and configuration required to build landing pages
                                    - Flow orchestration
                                    • 1. Flow elements and logic for business processes and messaging
                                      • 2. Trigger conditions
                                        • 3. Flow configuration settings
                                          • 4. Flow types
                                            - Personalization
                                            • 1. Repeaters
                                              • 2. Content variations
                                                • 3. Merge fields
                                                  • 4. AMPscript
                                                    • 5. Handlebars
                                                      Topic 5: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                      • 1. Actionable Lists
                                                        • 2. CRM objects and records
                                                          • 3. Audience segmentation, activation, and content personalization
                                                            - Data 360 data object concepts
                                                            • 1. Audience segmentation and content personalization
                                                              • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                - Identity Resolution
                                                                • 1. Configuring Identity Resolution
                                                                  • 2. Linking multiple data sources into a unified profile
                                                                    - Data 360 consumption and entitlements
                                                                    • 1. Consumption-based entitlements
                                                                      • 2. Impact of marketing automation design decisions on platform consumption and usage
                                                                        Topic 6: Consent13%- Consent management concepts
                                                                        • 1. Role of consent in customer engagement and compliance
                                                                          - Consent banners
                                                                          • 1. Configuring consent banners on marketing landing pages and external pages
                                                                            - Platform consent objects
                                                                            • 1. Purpose and relationships of consent objects
                                                                              - Consent record management
                                                                              • 1. Creating, managing, and updating consent records

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