- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
- Updated: Oct 19, 2026
- Q & A: 250 Questions and Answers
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The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.
This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
| Section | Weight | Objectives |
|---|---|---|
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure forms, pages, and templates - Configure integration with other services |
| Manage events and webinars | 10-15% | - Plan and configure events - Integrate with webinar platforms - Manage registrations and attendance |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Manage marketing channels | 25-30% | - Manage text messages and push notifications - Design and publish marketing pages and forms - Create and manage marketing emails |
| Manage customer journeys | 20-25% | - Design and implement journeys - Test, publish, and monitor journeys - Implement automation and branching logic |
| Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
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