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Salesforce Email Essentials (EEB101) Sample Questions:

1. When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?

A) Customer's first and last name
B) Incentive Program
C) Add your company's name.
D) Catchy subject line

2. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Scheduled Email Sends
B) Journey Builder
C) Automation Studio
D) Predictive Email

3. What are some best practices for improving email delivery? (Choose 2)

A) Make sure you are communicating in frequency subscriber expects.
B) Walled Content
C) Authenticate email to avoid bulk folder delivery
D) Don't buy email lists

4. Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

A) Locate the job under Tracking and update the URL in the Job Links tab.
B) Have Support recall the email if it has not yet been opened by a subscriber.
C) Update the link in the stored email content and it will be pulled in automatically.
D) Send another email to the same subscribers containing the correct link.

5. What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A) Welcome Series Playbook
B) Customer Anniversary Email Playbook
C) Birthday Email Playbook
D) Marketing Playbook

Solutions: