- Exam Code: C-C4HMC92
- Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
- Updated: Jul 23, 2026
- Q & A: 123 Questions and Answers
SAP C-C4HMC92 Exam : SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
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C-C4HMC92 Exam Certification Details:
| Cut Score: | 64% |
| Duration: | 180 mins |
| Level: | Associate |
| Exam: | 80 questions |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Languages: | English |
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SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Planning and Performance | <8% | - Budget and spend planning - Planning model setup - Marketing calendar |
| Dynamic Customer Profiling | >12% | - Data model and enhancement - Predictive Studio and Score Builder - Sentiment engagement - Best Record concept |
| Lead and Account Based Marketing | <8% | - Account-based marketing setup - Lead processing and tracking - Lead stage definition |
| Extensibility | 8% - 12% | - Custom fields and logic - Configuration extensions - Extensibility options |
| Administration Tasks | 8% - 12% | - User and role management - Contact anonymization - Self-service configuration - Workflow setup - Marketing object lifecycle |
| Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Core functionality introduction - Initial configuration |
| Segments, Campaigns and Journeys | >12% | - Personalized content creation - Campaign categories and execution - Target group types - Segmentation modeling - Marketing permissions and suppression rules |
| Integration and Data Upload | 8% - 12% | - Integration with SAP Cloud for Customer - Standard integration scenarios - Data upload and replication - Integration with SAP Commerce Cloud - Integration error monitoring |
| Analytics and Reporting | <8% | - Standard reports and KPIs - Marketing Executive Dashboard - White space analysis |
| Commerce Marketing | <8% | - Product and offer recommendations - Re-marketing scenarios - Webshop segmentation |
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